Mackall, Crounse & Moore, PLC has joined Dewitt Ross & Stevens S.C.

The newly formed DeWitt Mackall Crounse & Moore S.C. will provide clients with enhanced legal services
and efficiencies as well as access to more than 100 attorneys practicing in nearly 30 areas of
law in Wisconsin and Minnesota.

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Recognized as leaders in the Intellectual Property (IP) field by IAM Patent 1000, IP Stars, Martindale-Hubbell and others – our attorneys work with clients around the world in all matters related to IP. Whether it’s an invention or trademark, patent prosecution, or licensing a trade secret – we ensure our clients maintain a competitive edge while also protecting against intellectual property theft and misuse.

Areas of Expertise

Snapshot of Services

Clients Worldwide

Clients Worldwide

By the Numbers

Trademark Applications Filed
Designs & Utilities Applications Filed
Examples of Some of the Industries and Technologies Our Team Covers

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If you would like more information on information on individual practice areas, attorneys or cases we’ve handled, please contact Christopher Scherer at or Joseph Leone at

IP Monetization

What is IP Monetization?

Intellectual property (IP), patents in particular, remain largely untapped as a potential source of revenue because few IP lawyers and even fewer business people and non-IP lawyers are aware that vehicles to generate revenue directly from patents exist in today’s marketplace. At DeWitt, we have a highly experienced Intellectual Property team and the techniques to generate revenue directly through patents-IP Monetization.

IP Monetization is a method companies can use to generate revenue directly from IP assets, typically patents. In a standard transaction, a company sells its patent to a third party who expects to generate revenue through licensing or litigation of the patent. The selling company will often retain a license to continue using the technology protected by the sold patent, which minimizes the business impact of selling the patent.

IP Monetization is an emerging practice which evolved from the “intellectual asset management” movement. In contrast to the somewhat undefined goals of intellectual asset management and relative difficulty in assessing whether such goals were met, IP Monetization produces measurable financial results.

While IP Monetization efforts have been heavily focused on the high tech software and hardware businesses of Silicon Valley, our attorney, Joe Miotke, is expanding the scope of IP Monetization beyond Silicon Valley so that a broader variety of industries and businesses can share in the benefits of IP Monetization.

Steps to IP Monetization

IP Monetization occurs in two distinct phases: (1) the mining phase and (2) the monetizing phase.

Mining Phase

The first phase, often conducted on a fixed-fee basis, involves reviewing a client’s patent portfolio and “mining” for those patents that can be sold or otherwise monetized. The goal of the mining phase is to identify high-value patents, the diamonds in the rough, of which a client might not be aware.

During the mining phase, we work very closely with the client’s engineering, sales and marketing personnel to assess the potential marketability of patent assets. In addition, we frequently collaborate with the client’s existing IP counsel for additional information about the client’s IP portfolio.

The end work-product of the mining phase is an assessment of the marketing potential of the client’s patent portfolio.

Monetizing Phase

The second phase is monetizing the patents identified during the mining phase. The monetizing phase is typically conducted on a success fee-based structure. The most common form of monetizing a patent is an outright sale of the patent, by and large with a license back to the client enabling the client to continue practicing the patented technology. However, we work with clients to customize the transaction depending upon the specific needs of the client as well as any specific requirements of the purchaser.

If you would like more information on IP Monetization, please contact Joseph Miotke at jtm@dewitt​ or 262.754.2871.


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2 East Mifflin Street, Suite 600
Madison, WI 53703
(608) 255-8891
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Greater Milwaukee

13845 Bishop’s Drive, Suite 300
Brookfield, WI 53005
(262) 754-2840
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2100 AT&T Tower,
901 Marquette Avenue
Minneapolis, MN 55402
(612) 305-1400
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DeWitt LLP is one of the ten largest law firms based in Wisconsin, with an additional presence in Minnesota. It has nearly 140 attorneys practicing in Madison, Metropolitan Milwaukee and Minneapolis in over 30 legal practice areas, and has the experience to service clients of all scopes and sizes.

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We are an active and proud member of Lexwork International, an association of mid-sized independent law firms in major cities located throughout the Americas, Europe and Asia and an active member of SCG Legal, an association of more than 140 independent law firms serving businesses in all 50 state capitals and major commercial centers around the world.


Best Lawyers 2013 – 2018
Compass Award 2012
Top 100 Lawyers: National Trial Lawyers Association

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While we would like to hear from you, we cannot represent you until we know that doing so will not create a conflict of interest. Accordingly, please do not send us any information about any matter that may involve you until you receive a written statement from us that we represent you (an “engagement letter”). You will not be a client of the firm until you receive such an engagement letter.

The best way for you to initiate a possible representation is to call DeWitt Ross & Stevens at 608-255-8891. We will make every effort to put you in touch with a lawyer suited to handle your matter. When you receive an engagement letter from one of our lawyers, you will be our client and we may exchange information freely.

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