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An Overview of an Asset Purchase vs. Stock Purchase

It is an exciting time when a business has reached the point where it is thinking of acquiring another company. Before the process begins, it needs to decide which avenue is right for the purchase. 

Generally, there are three avenues through which a company can purchase an existing business. The purchasing company may either purchase the target company’s assets, purchase the company’s stock, or merge with the target company. 

There are many factors that a party must consider when determining which transaction structure to use, some of these factors include commercial considerations, legal considerations, third party and corporate consents, and deal process and timing. 

This article will explain the difference between an Asset Purchase and a Stock Purchase, the advantages of each, and the basic steps that lead to a successful transaction. 

The Difference Between an Asset Purchase and a Stock Purchase 

​In an asset purchase, the purchaser only acquires the assets and liabilities it identifies and agrees to acquire and assume from the seller.  In a stock purchase, the purchaser acquires the target company’s outstanding stock (typically, all the target company’s outstanding stock), and as a matter of law, acquires all the target company’s assets, rights, and liabilities (including undisclosed or unknown liabilities). 


The Advantages of an Asset Purchase 

Purchasers may prefer asset purchases over stock purchases because it provides the purchaser with flexibility.  In an asset purchase, the purchaser retains the ability to cherry-pick specific assets and liabilities it wishes to acquire and assume. With an asset purchase, there is a lower risk of the purchaser assuming undisclosed or unknown liabilities. 

A significant tax implication that factors into a purchaser’s inclination toward an asset purchase is that the purchaser receives a cost basis in the acquired assets. This means the purchaser’s basis in the acquired assets equals the purchase price paid plus assumed liabilities and certain other items. 


The Advantages of a Stock Purchase 

Generally, stock purchases are more straightforward than asset purchases.  The parties sign the Stock Purchase Agreement and related documents that outline the terms of the deal, and the seller(s) transfer the target company’s stock to the purchaser. With this the purchaser assumes all the target company’s liabilities. 

A stock purchase is ideal for a purchaser desiring to purchase a business that is functioning without the threat of liquidation for the foreseeable future. Yet, there is also a risk that the purchaser will be assuming the target company’s unknown or disclosed liabilities (if any). 

In the instance of an economic downturn, a purchaser might prefer a stock purchase over an asset purchase because the purchaser’s basis in the purchased assets cannot exceed the fair market value of the purchased assets. Meaning, if a purchaser is purchasing assets from a seller whose asset values have diminished (e.g., the seller’s basis in its assets exceeds their fair market value), the asset purchase would result in a “step-down” basis of the purchased assets. 

A stock purchase’s tax treatment is also more favorable for sellers because the transaction usually results in a single, stockholder level of taxation. This is opposed to potential double taxation, at both the entity and shareholder levels, in an asset purchase. 


Conducting Due Diligence 

For both asset purchases and stock purchases, once the parties agree to the initial documents, the purchaser should conduct its due diligence. This means the purchaser should gather all information about the seller to determine the issues that are relevant to and may impact the transaction. 

Both transaction structures contain similar due diligence issues such as transfer and procedural issues. 

Common due diligence issues unique to asset purchases include the nature and condition of the specific assets and title to those assets. 

Common due diligence issues unique to stock purchases include the seller’s title to the target company’s stock, terms of key contracts, identifying the target company’s liabilities, and the nature and condition of the target company’s assets. 

The purchaser’s necessary level of due diligence is typically greater in a stock purchase as opposed to an asset purchase because the purchaser usually assumes greater risk. 


Process, Consents, and Approvals Needed for Purchase Agreements 

Asset purchases usually require more formalities and documents than a stock purchase since asset purchases require transfers for each of the seller’s separate assets and liabilities. 

Although stock purchases may require certain consents such as corporate approvals, statutory or regulatory approvals, or contractual consents, more such consents or approvals are generally required for asset purchases. For example, an asset purchase typically requires more third-party consents since most contracts contain anti-assignment clauses. Conversely, stock purchases usually do not require the assignment of contracts, so third-party consents are not required unless the contracts contain change of control provisions. 

Further, stock purchases are often not subject to as many filing requirements that need to be satisfied by the parties (if any). Yet, if the target company has many stockholders, a stock purchase may become cumbersome since there is an increased potential for lengthy negotiations, hold-outs, or other complications. Also, in situations where the purchaser is unable to purchase all the target company’s stock, the purchaser may end up owning the target company with other stockholders who may be difficult to work with. 

Once the consents and approvals have been negotiated the transaction can be finalized through either an Asset Purchase Agreement or a Stock Purchase Agreement. 


Finalizing Your Asset Purchase Agreement 

The Asset Purchase Agreement is typically drafted by the purchaser and outlines the transaction’s key terms. 

The Asset Purchase Agreement provisions generally include the parties, the specific assets and liabilities that will be transferred and assumed, the agreement to sell, consideration, the procedure for how the assets are to be transferred, and the obligations of the parties with respect to those transfers, representations, warranties, and indemnities, pre-closing covenants, conditions precedent to closing, and restrictive covenants. Additionally, disclosure schedules will accompany the Asset Purchase Agreement. 

Disclosure schedules contain information required by the Asset Purchase Agreement that qualify the representations and warranties made in the Asset Purchase Agreement, and they often explicitly identify the purchased assets and assumed liabilities. 

Further, other ancillary documents are often required to perfect the transfer of assets from the seller to the purchaser (e.g., deeds, bills of sale, lease assignments, assignments of intellectual property, assignment and assumption agreements, etc.). 


Stock Purchase Agreement 

As with the Asset Purchase Agreement, the Stock Purchase Agreement is typically drafted by the purchaser, and it outlines the key terms of the deal. 

The Stock Purchase Agreement generally includes the following key provisions, the parties, the agreement to sell, consideration, representations, warranties, and indemnities, pre-closing covenants, conditions precedent to closing, and restrictive covenants. Additionally, disclosure schedules will accompany the Stock Purchase Agreement. 

Disclosure schedules contain information required by the Stock Purchase Agreement that qualify the representations and warranties made in the Stock Purchase Agreement. Such disclosures may include a listing of the target company’s intellectual property or important contracts, employee information, or qualifications or exceptions to the representations and warranties made by the seller in the Stock Purchase Agreement. Disclosure schedules are considerably important because if a party fails to raise an objection to the information included in the disclosure schedules, that party may lose its ability to terminate the transaction for issues relating to those disclosures. 

About the Author

Nick Burkett is a business attorney at our Green Bay, WI location. ​He concentrates his practice on business law, which allows him to assist business clients in several ways, including, entity formation, drafting and negotiating contracts, mergers and acquisitions, owner buyouts, real estate transactions, and general corporate law.

Nick can be reached by email at or by phone at 920-499-5700.

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